Sugar Puffs is a breakfast cereal made from sugar coated wheat that is sold in the United Kingdom. For many years it was made by the Quaker Oats Company but in 2006 it was sold to Big Bear t/a Honey Monster Foods.
Sugar Puffs was first launched in 1957 with Jeremy the Bear. They were invented by William Halliday Davies (1919-2009), production manager at the Quaker Oats mill in Southall, London. The Honey Monster campaign in the 1970s was very suc...
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Sugar Puffs is a breakfast cereal made from sugar coated wheat that is sold in the United Kingdom. For many years it was made by the Quaker Oats Company but in 2006 it was sold to Big Bear t/a Honey Monster Foods.
Sugar Puffs was first launched in 1957 with Jeremy the Bear. They were invented by William Halliday Davies (1919-2009), production manager at the Quaker Oats mill in Southall, London. The Honey Monster campaign in the 1970s was very successful. Honey Monster went on to lead many campaigns including appearances with Boyzone and ex-Newcastle United footballer Kevin Keegan, with actor Roman Stefanski playing the Honey Monster.
In 2006, the Honey Monster brand was acquired by Big Bear Limited based in Leicester. The products under the Honey Monster title continue to be manufactured at the site in Southall, Middlesex.
Sugar Puffs are made from wheat, which is puffed using heat. The wheat puffs are then glazed with glucose-fructose syrup and sugar.
Sugar Puffs posters can clearly...
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