TAG Heuer (English pronunciation: /ˌtæɡ ˈhɔɪ.ər/ TAG HOY-ər) is a Swiss luxury watchmaker known for its sports watches and chronographs. It is a division of luxury goods company LVMH Moët Hennessy • Louis Vuitton. The company motto is "Swiss Avant-Garde Since 1860". In addition to watches, TAG Heuer produces glasses and mobile phones. The company's current honorary Chairman is Jack Heuer, the great grandson of Edouard Heuer.
The TAG Heuer compan...
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TAG Heuer (English pronunciation: /ˌtæɡ ˈhɔɪ.ər/ TAG HOY-ər) is a Swiss luxury watchmaker known for its sports watches and chronographs. It is a division of luxury goods company LVMH Moët Hennessy • Louis Vuitton. The company motto is "Swiss Avant-Garde Since 1860". In addition to watches, TAG Heuer produces glasses and mobile phones. The company's current honorary Chairman is Jack Heuer, the great grandson of Edouard Heuer.
The TAG Heuer company has its roots in 1860 when Edouard Heuer founded Uhrenmanufaktur Heuer AG in St-Imier, Switzerland, patenting his first chronograph in 1882. In 1887 Heuer patented an 'oscillating pinion' still used by major watchmakers for mechanical chronographs.
In 1911, Heuer received a patent for the "Time of Trip", the first dashboard chronograph. Designed for use in automobiles and aircraft, two large hands mounted from the center pinion indicate the time of day, as on a traditional clock. A small pair of hands, mounted at the top of the dial (12 o...
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