In broadcasting, syndication is the sale of the right to broadcast radio shows and television shows to multiple individual stations, without going through a broadcast network. It is common in countries where television is scheduled by networks with local affiliates, particularly in the United States. In the rest of the world, however, most countries have centralized networks without local affiliates and syndication is less common, although shows ...
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In broadcasting, syndication is the sale of the right to broadcast radio shows and television shows to multiple individual stations, without going through a broadcast network. It is common in countries where television is scheduled by networks with local affiliates, particularly in the United States. In the rest of the world, however, most countries have centralized networks without local affiliates and syndication is less common, although shows can also be syndicated internationally.
When syndicating a show, the production company, or a distribution company or "syndicator", usually attempts to sell the show to one station in each media market or area, in the country and around the world. If successful, this can be lucrative; but the syndicator may only be able to sell the show in a small percentage of the markets.
Syndication differs from selling the show to a television network; once a network picks up a show, it is usually guaranteed to run on most or all the network's affiliates,...
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