Texas Earnest Schramm, Jr. (June 2, 1920 - July 15, 2003) was the original president and general manager of the National Football League's Dallas Cowboys franchise. Schramm became the head of the Dallas Cowboys when the former expansion team started operations in 1960. He was also an NFL visionary and innovator in many areas.
Contrary to what his name suggests, he was not born in Texas, but in San Gabriel, California. Texas was his father's name ...
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Texas Earnest Schramm, Jr. (June 2, 1920 - July 15, 2003) was the original president and general manager of the National Football League's Dallas Cowboys franchise. Schramm became the head of the Dallas Cowboys when the former expansion team started operations in 1960. He was also an NFL visionary and innovator in many areas.
Contrary to what his name suggests, he was not born in Texas, but in San Gabriel, California. Texas was his father's name and where his parents met. Schramm attended Alhambra High School and went to The University of Texas, graduating in 1947 with a bachelor's degree in journalism. At UT he was a member of Phi Kappa Psi Fraternity, as was his father. Schramm interrupted his education to serve as an officer in the United States Army Air Forces during World War II.
Before joining the Cowboys, Schramm was part of the Los Angeles Rams (now St. Louis Rams) from 1947 - 1956. During his tenure, Schramm hired Pete Rozelle as the Rams' public relations director; Rozelle...
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