This Week in Baseball is a weekly television program, originally designed to show highlights of the previous week's Major League Baseball action. TWIB (pronounced phonetically; the acronym is often familiarly used by viewers, and came to be used by the host also) debuted in 1977.
When Commissioner Bowie Kuhn first took office in 1969, the only network television series that Major League Baseball had was the Saturday afternoon Game of the Week on ...
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This Week in Baseball is a weekly television program, originally designed to show highlights of the previous week's Major League Baseball action. TWIB (pronounced phonetically; the acronym is often familiarly used by viewers, and came to be used by the host also) debuted in 1977.
When Commissioner Bowie Kuhn first took office in 1969, the only network television series that Major League Baseball had was the Saturday afternoon Game of the Week on NBC. Meanwhile, the National Football League in sharp contrast, blanketed TV syndication with NFL Films produced programs like the NFL Films Game of the Week. Kuhn craved a weekly half-hour show of highlights, lowlights, features, and other fare. So This Week in Baseball was, in a sense, meant to be baseball's answer to NFL Films.
During the heyday of TWIB, the program would air on stations that also had television rights to major league franchises like WTBS in Atlanta or KTTV in Los Angeles or WGN in Chicago. TWIB would also air on owned-and...
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