Timothy Vanderhook

Tim Vanderhook co-founded Specific Media in July 1999 when he recognized a need in the industry for an ad network that offered premium-site publishers and delivered efficient ROI results for advertisers. Tim was largely responsible for creating the pop-under ad unit in 2001, when the dot com fallout began. Web publishers needed a new source of revenue to continue operating their companies and advertisers lost sight of the value traditional bann... more

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  • Tim Vanderhook

Company Founder

Companies Founded

Specific Media

Specific Media provides advertisers, marketers and agencies with leading-edge targeting technologies that enable them to reach specific target audiences on the Web. The company offers a suite of services that enable advertisers to reach specific audiences online. It develops, targets and places...
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Employer Title From
  • Jul 1999
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