Tony started out in the auto business straight out of grad school in South Africa when he joined the Volkswagen subsidiary there as a young trainee. Within a few years he was heading up marketing and became known within the Volkswagen group as a creative and innovative marketer. This led to an invitation to move to Detroit as Audi of America's director of marketing, an assignment that lasted for five years. A transfer in 1990 to the UK to head up...
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Tony started out in the auto business straight out of grad school in South Africa when he joined the Volkswagen subsidiary there as a young trainee. Within a few years he was heading up marketing and became known within the Volkswagen group as a creative and innovative marketer. This led to an invitation to move to Detroit as Audi of America's director of marketing, an assignment that lasted for five years. A transfer in 1990 to the UK to head up sales for VW and Audi was followed two years later by an offer to take up the position of CMO of BMW's South African company, a fully integrated manufacturing and marketing operation. In 1998 Tony returned with his family to the US via Charleston, SC but moved to Scottsdale, AZ in 2001 to start a brand experience strategy consulting practice.
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