3MMM (identified on air and in print as Triple M) is a radio station broadcasting in Melbourne, Australia. Its target demographic is the 30 - 54 age group. Triple M Melbourne is part of the Austereo Triple M Network and broadcasts on the 105.1 MHz frequency.
The station was Australia's first commercial FM station, originally known as EON FM, broadcasting on 92.3 MHz.
In late 1979, a consortium, members of which included recording entrepreneur Bil...
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3MMM (identified on air and in print as Triple M) is a radio station broadcasting in Melbourne, Australia. Its target demographic is the 30 - 54 age group. Triple M Melbourne is part of the Austereo Triple M Network and broadcasts on the 105.1 MHz frequency.
The station was Australia's first commercial FM station, originally known as EON FM, broadcasting on 92.3 MHz.
In late 1979, a consortium, members of which included recording entrepreneur Bill Armstrong, band manager Glenn Wheatley and stockbroker Bill Conn, successfully bid on one of two Melbourne FM licenses and set about creating a commercial FM radio station. Armstrong headed the consortium, having seen the commercial opportunities of FM radio in the US and the UK.
Despite what their license application read, they had no blueprint at all with regard to marketing, programming, administration or promotion. The next six months was then spent building a radio station from scratch. A makeshift studio was set up in Bank Street,...
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