Trix

Trix is a brand of breakfast cereal made by General Mills for the North American and by Nestlé for the European, South American and Asian markets. The cereal consists of fruit-flavored, sweetened, ground-maize pieces. These were originally round cereal pieces, but were later changed to puffed fruit-shaped pieces. In January 2008, Trix Cereal company General Mills returned Trix cereal to their original shape. The cereal was first introduced to sto... more

Trix is a brand of breakfast cereal made by General Mills for the North American and by Nestlé for the European, South American and Asian markets. The cereal consists of fruit-flavored, sweetened, ground-maize pieces. These were originally round cereal pieces, but were later changed to puffed fruit-shaped pieces. In January 2008, Trix Cereal company General Mills returned Trix cereal to their original shape. The cereal was first introduced to stores in 1954. In 1992 Trix replaced the original round balls shape with fruit-shaped pieces. Five new fruit shapes and colors were added over the years: Grapity purple (1984-1995), Lime green (1991), Orange Apple Crunch (1997), Wildberry blue (1998-2006), and Watermelon (1999). In 1995, the cereal pieces were given a brighter and more colorful look. General Mills' Yoplait division produces a Trix-branded yogurt also marketed to children with sweetened fruit flavors such as "Watermelon Burst". Joe Harris created the Trix Rabbit, an... less