Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan.
The book is the source of the well-known phrase "The medium is the message". It was a leading indicator of the upheaval of local cultures by increasingly globalized values. The book greatly influenced academics, writers, and social theorists.
In Part One, McLuhan discusses the differences between hot and cool media and the ways that one medium translates the content of...
more
Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan.
The book is the source of the well-known phrase "The medium is the message". It was a leading indicator of the upheaval of local cultures by increasingly globalized values. The book greatly influenced academics, writers, and social theorists.
In Part One, McLuhan discusses the differences between hot and cool media and the ways that one medium translates the content of another medium. Briefly, "the content of a medium is always another medium."
In Part Two, McLuhan analyzes each medium (circa 1964) in a manner that exposes the form, rather than the content of each medium. In order, McLuhan covers The Spoken Word, The Written Word (as in a manuscript or incunabulum), Roads and Paper Routes, Numbers, Clothing, Housing, Money, Clocks, The Print (as in pictorial lithograph or woodcut), Comics, The Printed Word (as in Typography), Wheel, Bicycle and Airplane, The Photograph, The Press, Motorcar, Ads, Games,...
less
