The Virgin Festival (known from 2008 as the Virgin Mobile Festival in the United States) is a rock festival held in the United States and Canada, a spin-off from the V Festival held in the UK. In North America the Virgin name, and recently the Virgin Mobile brand, is used in full to increase brand association, compared with the UK and Australian festivals, where association is simply implied through the use of the V.
Like the other variants of th...
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The Virgin Festival (known from 2008 as the Virgin Mobile Festival in the United States) is a rock festival held in the United States and Canada, a spin-off from the V Festival held in the UK. In North America the Virgin name, and recently the Virgin Mobile brand, is used in full to increase brand association, compared with the UK and Australian festivals, where association is simply implied through the use of the V.
Like the other variants of the V Festival, the events are sponsored by Virgin Mobile, in this case, either the US or Canadian versions.
On June 30, 2006, Virgin Group chief Richard Branson announced the inaugural shows. The first, which took place September 9 and 10, 2006 at Toronto Islands Park, Toronto, Canada, featured over 40 artists. A single-day show also took place in Baltimore, Maryland, United States, on September 23, 2006, at the Pimlico Race Course with the Red Hot Chili Peppers and The Who.
Virgin Festival 2007 took place in Vancouver on May 20 and 21, as well...
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