WBRW is an Active Rock formatted broadcast radio station licensed to Blacksburg, Virginia, serving the New River Valley. WBRW is owned and operated by Cumulus Media.
WBRW was formerly Rock 105 WVVV on frequency 104.9 FM. In the mid 1990s, WVVV changed call letters to WVMJ, and adopted a Hot AC music format. In 1997, WVMJ switched frequencies with a Roanoke radio station on 105.3 FM in a move that improved the signal coverage for both stations. In...
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WBRW is an Active Rock formatted broadcast radio station licensed to Blacksburg, Virginia, serving the New River Valley. WBRW is owned and operated by Cumulus Media.
WBRW was formerly Rock 105 WVVV on frequency 104.9 FM. In the mid 1990s, WVVV changed call letters to WVMJ, and adopted a Hot AC music format. In 1997, WVMJ switched frequencies with a Roanoke radio station on 105.3 FM in a move that improved the signal coverage for both stations. In March 1998, owners Travis Broadcasting changed the format to oldies, and enjoyed instant ratings success. But under the new ownership of New River Valley Radio Partners, WVMJ switched to a classic rock format in the spring of 1999 with new call letters, name, and slogan: WBRW The Bear The Valley's Classic Rock Station. For the entire weekend prior to the format change, the station aired a heartbeat with a periodic sound of a bear growling. This naturally led to numerous calls to the station inquiring about what they were hearing, and rather...
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