WBXX

WBXX is a radio station in Battle Creek, Michigan that broadcasts at 104.9 MHz. WBXX broadcasts an adult contemporary format and is now known as "Mix 104-9" after dropping its "Battle Creek's favorite at-work listening station" slogan sometime in December 2007. WBXX took over the 104.9 frequency formerly occupied by WRCC-FM in September 2007; its former 95.3 spot on the dial is now occupied by WBCK-FM. WRCC's former classic rock format has been d... more

WBXX is a radio station in Battle Creek, Michigan that broadcasts at 104.9 MHz. WBXX broadcasts an adult contemporary format and is now known as "Mix 104-9" after dropping its "Battle Creek's favorite at-work listening station" slogan sometime in December 2007. WBXX took over the 104.9 frequency formerly occupied by WRCC-FM in September 2007; its former 95.3 spot on the dial is now occupied by WBCK-FM. WRCC's former classic rock format has been discontinued. As WBXX "B95", 95.3 FM was a very popular CHR/Top 40 station in the late 1980s and early 1990s. Despite the station's high ratings (especially with younger listeners), B95 was unsuccessful in terms of revenue because it played hip-hop and rap music that was unpopular with local advertisers. This led the station to change format to oldies and later adult contemporary, with which WBXX continues to broadcast on 104.9. 104.9 was originally WALM-FM (sister station to the now-defunct WALM 1260 AM in Albion, Michigan) and later WELL-FM... less