Weetos is a brand of chocolate-flavoured breakfast cereal produced by Weetabix Food Company. The name comes from the fact that its primary ingredient is wheat (Weet-) and the cereal pieces are in O shapes (-Os), the same naming convention that is used on the company's flagship cereal Weetabix (Wheat Biscuits).
The brand initially began with the Weetos cereal, officially known as Weetos Chocolate Flavor, and has expanded to include Weetos Meteors ...
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Weetos is a brand of chocolate-flavoured breakfast cereal produced by Weetabix Food Company. The name comes from the fact that its primary ingredient is wheat (Weet-) and the cereal pieces are in O shapes (-Os), the same naming convention that is used on the company's flagship cereal Weetabix (Wheat Biscuits).
The brand initially began with the Weetos cereal, officially known as Weetos Chocolate Flavor, and has expanded to include Weetos Meteors and Weetos Bars, which are cereal snacks in bar-form.
Weetos is the only cereal by Weetabix Food Company that is marketed toward the youth and children segment and as a result, has a long history with mascots. The original mascot was a skateboarder named Derek, who "found life really boring, until new Weeto's came out of the blue!" delivered in a broad West Midlands accent. For a long while, the breakfast mascot was Professor Weeto (Mark Butterworth), an elderly gentleman dressed in a white labcoat, whose remaining hair was white and who wore...
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