The Whole Earth Catalog was an American counterculture catalog published by Stewart Brand between 1968 and 1972, and occasionally thereafter, until 1998. Although the WECs listed all sorts of products for sale (clothing, books, tools, machines, seeds -- anything for a self-sustainable ""hippie" lifestyle) the Whole Earth Catalogs themselves did not sell any of the products. Instead the vendors and their prices were listed right alongside with the...
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The Whole Earth Catalog was an American counterculture catalog published by Stewart Brand between 1968 and 1972, and occasionally thereafter, until 1998. Although the WECs listed all sorts of products for sale (clothing, books, tools, machines, seeds -- anything for a self-sustainable ""hippie" lifestyle) the Whole Earth Catalogs themselves did not sell any of the products. Instead the vendors and their prices were listed right alongside with the items. This led to a need for the Catalogs to be frequently updated.
Apple Inc. founder and entrepreneur Steve Jobs has described the Catalog as the conceptual forerunner of the World Wide Web.
Andrew Kirk in Counterculture Green notes that the Whole Earth Catalog was preceded by the "Whole Earth Truck Store". This store was conceived of as the "first phase" of his Whole Earth idea and was "an alternative library" and an "abbreviated version of Brand's earlier hope to tour the country with educational fairs. The truck was a store but was also...
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