Why We Buy: The Science of Shopping is a book by Paco Underhill.
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Date of first publication:
- 1999
Genre:
Editions:
Also known as:
- Por Que Compramos / Why We Buy: The Science of Shopping,
- Por qué compramos
Paco Underhill is an environmental psychologist, the author of the books Why We Buy: The Science of Shopping, Call of the Mall: The Geography of Shopping and What Women Want: The Global Marketplace Turns Female Friendly, and the founder of a market research and consulting company called Envirosell....
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