Willem Hendrik (Wim) Crouwel (Groningen, 1928) is a Dutch graphic designer and typographer. Between 1947 and 1949 he studied Fine Arts at Academie Minerva in Groningen, The Netherlands. In addition to that, he studied typography at what is now the Gerrit Rietveld Academie in Amsterdam.
In 1963, he was one of the founders of the design studio Total Design (currently named Total Identity). From 1964 onwards, Crouwel was responsible for the design o...
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Willem Hendrik (Wim) Crouwel (Groningen, 1928) is a Dutch graphic designer and typographer. Between 1947 and 1949 he studied Fine Arts at Academie Minerva in Groningen, The Netherlands. In addition to that, he studied typography at what is now the Gerrit Rietveld Academie in Amsterdam.
In 1963, he was one of the founders of the design studio Total Design (currently named Total Identity). From 1964 onwards, Crouwel was responsible for the design of the posters, catalogues and exhibitions of the Stedelijk Museum in Amsterdam. In 1967 he designed the typeface New Alphabet, a design that embraces the limitations of the Cathode Ray Tube technology (and the early screens that made use of it) and thus only contains horizontal and vertical strokes. Other typefaces from his hand are Fodor and Gridnik. In 1970 he designed the Dutch pavilion for Expo '70 (Osaka, Japan). A design of Crouwel that is well known in The Netherlands is that of the Number Postage Stamps for the Dutch PTT (in...
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