The Winterland Ballroom, often referred to as Winterland Arena or simply Winterland, was an old ice skating rink and 5,400 seat music venue in San Francisco, California. Located at the corner of Post Street and Steiner Street, it was converted to exclusive use as a music venue in 1971 by rock promoter Bill Graham.
Winterland was built in 1928 for the then astronomical cost of $1 million. Opening on June 29, 1928, it was originally known as the "N...
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The Winterland Ballroom, often referred to as Winterland Arena or simply Winterland, was an old ice skating rink and 5,400 seat music venue in San Francisco, California. Located at the corner of Post Street and Steiner Street, it was converted to exclusive use as a music venue in 1971 by rock promoter Bill Graham.
Winterland was built in 1928 for the then astronomical cost of $1 million. Opening on June 29, 1928, it was originally known as the "New Dreamland Auditorium." Sometime in the late 1930s, the name was changed to Winterland. In its early years it served as an ice skating rink that could be converted to an entertainment venue. Early acts/shows at Winterland included Shipstad and Johnson's Ice Follies. It also was host to opera, boxing, and tennis.
Starting with a 1966 double bill of Jefferson Airplane and the Paul Butterfield Blues Band, Bill Graham began to occasionally rent the venue for larger concerts that his nearby Fillmore Auditorium could not properly accommodate....
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