WMOR-TV is an independent television station in the Tampa Bay television market (the Tampa/St. Petersburg, Florida DMA). It is licensed to Lakeland, with studios in Tampa. The station is owned by the Hearst Corporation.
The station began operation in April 1986 as WTMV, a music video channel known as V-32. It began mixing in general entertainment by 1988.
WTMV's early studios were located in Lakeland on South Florida Avenue, on Lakeland's south s...
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WMOR-TV is an independent television station in the Tampa Bay television market (the Tampa/St. Petersburg, Florida DMA). It is licensed to Lakeland, with studios in Tampa. The station is owned by the Hearst Corporation.
The station began operation in April 1986 as WTMV, a music video channel known as V-32. It began mixing in general entertainment by 1988.
WTMV's early studios were located in Lakeland on South Florida Avenue, on Lakeland's south side. By 1990, it relocated to Tampa to its present-day Hillsborough Avenue studios on Tampa's east side, a former headend office for Group W Cable's Hillsborough County system.
WTMV became Tampa Bay's WB affiliate when that network launched, branding itself as "WB32". By then it ran cartoons, sitcoms, talk shows, reality shows, and movies. It was sold to Hearst in 1996, who changed the calls to WWWB-TV.
In 1998, WWWB lost its affiliation to WTTA (channel 38) as a result of a larger nationwide deal between The WB and Sinclair Broadcast Group....
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