WPHI-FM, also known as 100.3 The Beat, is a Urban Contemporary radio station owned by Radio One. The station is licensed to Media, Pennsylvania and serves the Philadelphia market.
The station unit now occupying 100.3 began broadcasting in the early '70s as an ethnic/religious station on 103.9 FM. The call letters WIBF stood for William, Irwin, and Benjamin Fox, who also owned channel 29 in the '60s (This Fox family had no association with Fox Bro...
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WPHI-FM, also known as 100.3 The Beat, is a Urban Contemporary radio station owned by Radio One. The station is licensed to Media, Pennsylvania and serves the Philadelphia market.
The station unit now occupying 100.3 began broadcasting in the early '70s as an ethnic/religious station on 103.9 FM. The call letters WIBF stood for William, Irwin, and Benjamin Fox, who also owned channel 29 in the '60s (This Fox family had no association with Fox Broadcasting, the current owners of what is now WTXF Channel 29). In 1992, the station became WDRE, playing a Modern Rock format. In 1996 103.9 WDRE was sold to Radio One.
Then on February 7, 1997, under this new ownership, the Modern Rock format ended and was replaced by a Hip Hop based Urban Contemporary format. The call letters became WPHI. In 2001 the station modified the format to include dance music. The station at that point was reclassified as Rhythmic CHR. By 2004 the station backed off the dance music and became all hip hop and R&B.; In...
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