WRCB is an NBC affiliate based in Chattanooga, serving southeastern Tennessee, northwestern Georgia, northeastern Alabama, and Southwestern North Carolina. Its transmitter and tower are located in Signal Mountain, Tennessee, just outside Chattanooga proper.
WRCB uses the branding "Channel 3 Eyewitness News" and the slogan "Coverage You Can Count On."
The station began broadcasting on May 6, 1956 as WRGP-TV, on analog channel 3. It picked up the N...
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WRCB is an NBC affiliate based in Chattanooga, serving southeastern Tennessee, northwestern Georgia, northeastern Alabama, and Southwestern North Carolina. Its transmitter and tower are located in Signal Mountain, Tennessee, just outside Chattanooga proper.
WRCB uses the branding "Channel 3 Eyewitness News" and the slogan "Coverage You Can Count On."
The station began broadcasting on May 6, 1956 as WRGP-TV, on analog channel 3. It picked up the NBC affiliation from WROM-TV (now WTVC). This made Chattanooga one of the smallest cities in the country, and the first in East Tennessee, with three VHF stations. It was named for one of the Chattanooga investors who founded the station, Raymond G. Patterson. Its studios were first located on McCallie Avenue, between downtown and Missionary Ridge.
The station has belonged to several owners over the years. When the local group decided to sell in 1959, Friendly Broadcasting, owner of WSTV-TV in Steubenville, Ohio (now WTOV-TV) bought WRGP. In...
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