WWMX (106.5 FM, "Mix 106-5") is a Hot Adult Contemporary radio station in Baltimore, Maryland. The station's transmitter is located on Television Hill in Baltimore. The station, although still classified as hot adult contemporary per Mediabase & Nielsen BDS reports, primarily plays CHR hits.
For many years the station had played beautiful music as WRLX-FM. But by the early 1980s, the target demographic of the station had aged beyond what was term...
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WWMX (106.5 FM, "Mix 106-5") is a Hot Adult Contemporary radio station in Baltimore, Maryland. The station's transmitter is located on Television Hill in Baltimore. The station, although still classified as hot adult contemporary per Mediabase & Nielsen BDS reports, primarily plays CHR hits.
For many years the station had played beautiful music as WRLX-FM. But by the early 1980s, the target demographic of the station had aged beyond what was termed "profitable" and the station decided to switch to a new format.
In the early to mid-1980s, 106.5 was one of many "Hot Hits" CHR/Top 40 stations throughout the country, consulted by programmer Mike Joseph. WMAR-FM "Hot Hits 106" was the main competitor to Baltimore's other CHR, B 104. When the station was sold, it retained the Hot Hits format, but its call letters changed to WMKR-FM and its name became "Hot Hits K-106." The station was sold once again to Capitol Broadcasting in 1986. Capitol decided to change the format to adult contemporary...
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