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In the music industry, a record label is a brand and a trademark associated with the marketing of...

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion, and enforcement of copyright protection of sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or A&R;); and maintains contracts with recording artists and their managers. The term "record label" originally referred to the circular label in the center of a vinyl record that prominently displayed the manufacturer's name, along with other information. Within the music industry, recording artists have been increasingly reliant upon record labels to broaden their audience, market their albums, and be both promoted and heard on radio, television, with publicists that assist performers in positive media reports to market their merchandise, and make it available via stores and other media outlets. The internet has increasingly been a way that some artists avoid costs and gain new audiences, as well as the use of videos in some