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Deutsche Grammophon is a German classical record label, now part of the Universal Music Group (UMG)...

Deutsche Grammophon is a German classical record label, now part of the Universal Music Group (UMG). It is also UMG's oldest active label. The Deutsche Grammophon Gesellschaft was founded in 1898 by German-born United States citizen Emile Berliner as the German branch of his Berliner Gramophone Company. Based in the city of Hannover (the founder's birthplace), the company had links with the U.S. Victor Talking Machine Company and the British Gramophone Company, but those links were severed at the onset of World War I. In 1941 Deutsche Grammophon was purchased by the Siemens & Halske electronics company. In 1945 as part of Germany's surrender terms ending World War II, Deutsche Grammophon forfeited its rights to the "His Master's Voice" trademark to EMI. The dog and gramophone were replaced by the "crown of tulips", designed by Siemens advertising consultant Hans Domizlaff. In 1962 Siemens formed a joint venture with Netherlands-based Philips to create the DGG/PPI Record Group, which became The PolyGram Group in 1972. Deutsche Grammophon were owners of the Beatles' first record label, Polydor Records. Deutsche Grammophon pioneered the introduction of the compact disc to the mass