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The Bild (formerly Bild-Zeitung, lit. Picture Newspaper) is a German newspaper published by Axel...

The Bild (formerly Bild-Zeitung, lit. Picture Newspaper) is a German newspaper published by Axel Springer AG. The paper is published from Monday to Saturday, while on Sundays, Bild am Sonntag (lit. Picture on Sunday) is published instead, which has a different style and its own editors. Bild is tabloid in style, although actually broadsheet in size. It is the best-selling newspaper in Europe and has the sixth-largest circulation worldwide. Its motto, prominently displayed below the logo, is unabhängig, überparteilich (independent, nonpartisan). Bild's nearest English-language stylistic and journalistic equivalent is often considered to be The Sun in the UK - the second highest selling European tabloid newspaper - with which it shares a degree of rivalry. Bild was founded by Axel Springer in 1952. It mostly consisted of pictures (therefore the name BILD, German for picture). Bild soon became the best-selling newspaper, by a wide margin, not only in Germany, but in all of Europe, though essentially to German readers. Through most of its history, Bild was based in Hamburg. Bild moved its headquarters to Berlin in March 2008, stating that it was an essential base of operations for a