The Rover Company is a former British car manufacturing company founded as Starley & Sutton Co. of Coventry in 1878. After developing the template for the modern bicycle with its Rover Safety Bicycle of 1885, the company moved into the automotive industry. It started building motorcycles and Rover cars, using their established marque with the iconic Viking Longship, from 1904 onwards. Land Rover vehicles were added from 1947 onwards, with all pro...
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The Rover Company is a former British car manufacturing company founded as Starley & Sutton Co. of Coventry in 1878. After developing the template for the modern bicycle with its Rover Safety Bicycle of 1885, the company moved into the automotive industry. It started building motorcycles and Rover cars, using their established marque with the iconic Viking Longship, from 1904 onwards. Land Rover vehicles were added from 1947 onwards, with all production based in Solihull after moving to these premises after World War II.
Despite a state-controlled absorption by the Leyland Motor Corporation (LMC) in 1967 and subsequent mergers, nationalisation and de-mergers, the Rover marque retained its identity first as an independent subsidiary division of LMC, and then through variously named groups of British Leyland through the 1970s and into the 1980s.
The Rover marque became the primary brand of the newly named Rover Group in 1968 as it passed first through the hands of British Aerospace and...
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