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Sky Digital is the brand name for British Sky Broadcasting's digital satellite television and radio...

Sky Digital is the brand name for British Sky Broadcasting's digital satellite television and radio service, transmitted from SES Astra satellites located at 28.2° east (Astra 2A/2B/2C/2D) and Eutelsat's Eurobird 1 satellite at 28.5°E. BSkyB's analogue service ended in 2001, so the service is now more commonly marketed as just Sky. Sky Digital was officially launched on 1 October 1998, although small-scale tests were carried out before then. For the first time, BSkyB used the newly-launched Astra 2A satellite, which has since come to broadcast exclusively to the United Kingdom and Ireland. At this time the use of the Sky Digital brand made an important distinction between the new service and Sky's analogue services. Key selling points were the improvement in picture and sound quality, increased number of channels and an interactive service branded Open..... Sky Digital competed with the ONdigital (later ITV Digital) terrestrial offering. New Astra satellites joined the position in 2000 and 2001, and the number of channels available to customers increased accordingly. This trend continued with the launch of Eurobird 1 in 2001. Originally Sky Digital launched by with a set top box