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Reginald "Reggie" Fils-Aimé (pronounced /ˈfiːzəmeɪ/, roughly fee-zuh-may) (born March 1961) is...

Reginald "Reggie" Fils-Aimé (pronounced /ˈfiːzəmeɪ/, roughly fee-zuh-may) (born March 1961) is President and Chief Operating Officer of Nintendo of America, the North American division of the Japan-based video game company Nintendo. Prior to his promotion to President and Chief Operating Officer, Fils-Aime was Executive Vice President of Sales and Marketing. He gained celebrity status among gamers following his appearance at Nintendo's May 2004 E3 press conference. Reggie Fils-Aimé was born to Haitian immigrants, who moved to the United States due to the conflicting political views of Fils-Aimé's grandparents. He graduated from Brentwood High School (New York) and was accepted to Cornell University in 1979. He earned a Bachelor of Science in Applied Economics in 1983. After receiving his degree, Fils-Aimé took a position with Procter & Gamble. Following that, he took a position as Senior Director of National Marketing at Pizza Hut, where he launched the Bigfoot Pizza and The Big New Yorker. Fils-Aimé has served as the Head of Marketing for Guinness in the United States and was responsible for all brands. He also worked as Chief Marketing Officer at Derby Cycle Corporation,