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William M. 'Trip' Hawkins III (born December 28, 1953) is a Silicon Valley American entrepreneur...

William M. 'Trip' Hawkins III (born December 28, 1953) is a Silicon Valley American entrepreneur and founder of Electronic Arts, The 3DO Company and Digital Chocolate. Hawkins was the Director of Strategy and Marketing at Apple Computer in 1982 when he left to found Electronic Arts (EA), a video game publisher. Electronic Arts had a successful run for many years under Hawkins' leadership. It was once the world's largest video game publisher and continues to hold the top spot among third-party publishers as of October 2009. Though he remained chair of the board, Hawkins transitioned from EA in 1991 to form 3DO, a video game console company. 3DO was formed in partnership with several other companies including EA. Upon its release in 1993, the 3DO was the most powerful video game console at the time. It was also the most expensive, costing a hefty USD$700, compared to the low $100's of other systems. Sales were poor and hopes for the system were smashed in 1994 with the arrival of the Sony PlayStation, which beat the 3DO in price. In 1996 3DO stopped developing the system and transitioned into a video game developer, making games for the PlayStation, PC and other consoles. However,