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Powell Peralta, originally founded by George Powell, is an American skateboard company. George...

Powell Peralta, originally founded by George Powell, is an American skateboard company. George Powell studied engineering at Stanford University and started making homemade skateboards in 1957. In 1974, Powell's son came and asked for a skateboard. When Powell pulled an old one out of the garage, his son complained it did not ride smoothly. Powell became interested in skateboarding again, as he realized urethane wheels improved a skateboard's ride. With this prompting, Powell started making his own skateboards and wheels. He bought urethane and baked his own wheels. He also used some of new materials like aluminum and fiberglass to fabricate his own composite boards. One of the test riders of one of his flexible slalom boards was Stacy Peralta. When Powell was laid off from his job in the aerospace industry, he packed up and moved from Los Angeles to Santa Barbara to start his own skateboard manufacturing business. In 1976, George built the Quicksilver ProSlalom deck which he marketed through Sims. This was followed by the Quicktail. George started to make wheels too. He developed wheels named "Bones" because of their white color. Skateboarding changed and George Powell moved into