Crest is a brand of toothpaste made by Procter & Gamble and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Russia, Poland and Romania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G; in 1987 (formerly Blendax GmbH, located in Mainz, Germany).
While toothpastes containing a fluoride as the active ingredient had already a long history Crest was first introduced in th...
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Crest is a brand of toothpaste made by Procter & Gamble and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Russia, Poland and Romania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G; in 1987 (formerly Blendax GmbH, located in Mainz, Germany).
While toothpastes containing a fluoride as the active ingredient had already a long history Crest was first introduced in the United States in 1955. At first it used stannous fluoride, marketed as "Fluoristan" (this was also the original brand name it was sold under—it was later changed from "Fluoristan" to "Crest with Fluoristan"). The composition of the toothpaste had been developed by Drs. Muhler, Day and Nebergall at Indiana University, and was patented by Nebergall. Procter and Gamble paid royalties from use of the patent and thus financed a new dental research institute at this university ("The House that Crest built"). The active ingredient of Crest was...
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