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Summary

Canvassing is the systematic initiation of direct contact with a target group of individuals...

Content

Canvassing is the systematic initiation of direct contact with a target group of individuals commonly used during political campaigns. A campaign team (and during elections a candidate) will knock on doors of private residences within a particular geographic area, engaging in face-to-face personal interaction with voters. Canvassing may also be performed by telephone, where it is referred to as telephone canvassing. The main purpose of canvassing is to perform voter identification - how individuals are planning to vote - rather than to argue with or persuade voters. This preparation is an integral part of a 'get out the vote' operation, in which known supporters are contacted on polling day and reminded to cast their ballot. Similar techniques may be used by non-governmental organizations, labor unions, religious denominations such as the Jehovah's Witnesses, poll takers, and even commercial enterprises such as door-to-door salespeople. The above qualification notwithstanding, canvassing may be performed to achieve a combination of the following objectives. For example a canvass focused on persuading people to vote for a particular candidate or ballot issue may also solicit funds

Created by: Freebase Data Team Oct 22, 2006
Last edited by: Freebase Data Team Oct 22, 2006

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