Alpen is the brand name of a muesli cereal that includes wheat, raisins, hazelnuts, almonds, and oats, manufactured by the Weetabix cereal company of Kettering, Northamptonshire, England.
Weetabix cereals in the UK created Alpen muesli cereals in the late 1960's as a reaction to the natural, organic and environmental movements sweeping the US and UK. Alpen is a simple, whole grain cereal based on rolled oats, fruits and nuts with no preservatives...
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Alpen is the brand name of a muesli cereal that includes wheat, raisins, hazelnuts, almonds, and oats, manufactured by the Weetabix cereal company of Kettering, Northamptonshire, England.
Weetabix cereals in the UK created Alpen muesli cereals in the late 1960's as a reaction to the natural, organic and environmental movements sweeping the US and UK. Alpen is a simple, whole grain cereal based on rolled oats, fruits and nuts with no preservatives or artificial flavors or colors.
Alpen first made its way into the US when Colgate-Palmolive imported it and it debuted as one of the first 'natural' cereals in the U.S. marketplace. Because of its "back to nature" appeal, Alpen quickly became a best-selling cereal. The Quaker cereal company responded by creation of Quaker 100% natural cereal. CP misjudged supply and demand, and due to its UK importation, was not able to stock Alpen in a timely fashion. The supply chain became a problem: shelf stock ran out of date and CP had to purchase...
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