Life is a breakfast cereal made of whole grain oats, distributed by the Quaker Oats Company. It was introduced in 1961.
Life was popularized during the 1970s by an advertising campaign featuring "Mikey," a finicky four-year-old who "hates everything." The commercials featured the catchphrase "He likes it! Hey Mikey!" The ad campaign ran from 1972 to 1985, becoming one of the longest-running and most popular of all time. Mikey became so ingrained ...
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Life is a breakfast cereal made of whole grain oats, distributed by the Quaker Oats Company. It was introduced in 1961.
Life was popularized during the 1970s by an advertising campaign featuring "Mikey," a finicky four-year-old who "hates everything." The commercials featured the catchphrase "He likes it! Hey Mikey!" The ad campaign ran from 1972 to 1985, becoming one of the longest-running and most popular of all time. Mikey became so ingrained in the consciousness of American popular culture that urban legends began to develop surrounding the actors in the commercial. The most popular urban legend was that the actor who portrayed Mikey had died from eating Pop Rocks while drinking Coca-Cola. According to the urban legend, the actor had a liver condition, and the mixing of Pop Rocks and Coca-Cola caused his liver to fail. In reality, John Gilchrist, who played Mikey, is still alive and works as an advertising account manager in New York. The other kids in the "Mikey" commercial were...
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