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The V Festival is an annual music festival held in England during the penultimate weekend in August...

The V Festival is an annual music festival held in England during the penultimate weekend in August. Organised by SJM Concerts, the event is held at two parks simultaneously which share the same bill; artists perform at one location on Saturday and then swap on Sunday. The sites are currently located at Hylands Park in Chelmsford and Weston Park in South Staffordshire. Although predominantly a rock music festival, a wide range of musicial genres are accepted; in recent years pop acts have become ever more common. The "V" represents the Virgin Group, with the event being sponsored by Virgin Media and televised on Channel 4 and 4 Music. The idea for V came in 1996 when Pulp's front man Jarvis Cocker announced he would love to play two outdoor venues in two days. Pulp's promoters got together and came up with the idea of putting the gig into Victoria Park Warrington and Hylands Park Chelmsford giving fans in both the North and South a chance to see the band. Then came the idea of adding more bands to the bill, putting on a second stage and letting people camp for the weekend. In the end Victoria Park was just too small for two stages and camping. So in August 1996 there was one day of