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RedOctane is an American electronic entertainment company perhaps best known for publishing the...

RedOctane is an American electronic entertainment company perhaps best known for publishing the Guitar Hero series beginning in November 2005. RedOctane became a wholly owned subsidiary of Activision in 2006. RedOctane was founded in 1999 by Kai Huang and Charles Huang and is best known for its Guitar Hero games. During August 1999, they began operation as the world's first online video game rental service. In 2000 the company expanded into premium video game accessories, starting first with the RedOctane dance mat which the existing products at the time. They would later become better known for the Ignition dance pads and other video game accessories including arcade joysticks, drums, and guitars for existing music games. After realizing that accessory sales were tied to the release schedule of publishers game launches, (in June 2005) RedOctane expanded into publishing original video games. Their first published title was a PlayStation 2 version of In The Groove, a dancing game. Developed by Roxor Games, In The Groove was already established in arcades. RedOctane then teamed up with developer Harmonix Music Systems to release Guitar Hero in November 2005 for the PlayStation 2. The