Honeycomb is a breakfast cereal that has been made since 1965 by Post Cereals. It consists of honey-flavored corn cereal bits in a honeycomb shape, and is wheat free. At the end of 2006, Post changed the formula for this popular brand of cereal in order to improve its health content. This change, although tested by Post beforehand to positive reviews, had received mainly negative reviews from consumers.
Following this public response, in March 20...
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Honeycomb is a breakfast cereal that has been made since 1965 by Post Cereals. It consists of honey-flavored corn cereal bits in a honeycomb shape, and is wheat free. At the end of 2006, Post changed the formula for this popular brand of cereal in order to improve its health content. This change, although tested by Post beforehand to positive reviews, had received mainly negative reviews from consumers.
Following this public response, in March 2007, Kraft Foods introduced a new "Improved Taste" version of the cereal, that, the company claimed, would improve "the cereal's taste, texture and appearance while incorporating key nutritional benefits to the product." This was set forth in a letter that was sent to many of the consumers who had complained to Kraft during the early months of 2007. The letter accompanied, in many instances, a complimentary box of the newly reworked Honeycomb.
Three additional variations have also been created, Strawberry Blasted Honeycomb, which has added...
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