Burton Snowboards is the world's leading manufacturer of snowboards. Founded by Jake Burton Carpenter in 1977, the company specializes in a product line aimed at snowboarders: snowboards, bindings, boots, outerwear, and accessories.
The company's flagship store is in Burlington, Vermont. Snowboards are manufactured "10 miles (16 km) down the road."
Aside from selling goods under its own brand name, Burton stores sell several sub-brands which focu...
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Burton Snowboards is the world's leading manufacturer of snowboards. Founded by Jake Burton Carpenter in 1977, the company specializes in a product line aimed at snowboarders: snowboards, bindings, boots, outerwear, and accessories.
The company's flagship store is in Burlington, Vermont. Snowboards are manufactured "10 miles (16 km) down the road."
Aside from selling goods under its own brand name, Burton stores sell several sub-brands which focus on specific market niches. These sub-brands include Anon Optics (snowboard goggles and eyewear); RED (helmets and body armor), Analog (outerwear) and Gravis (footwear). In 2005, Four Star Distribution sold four of its snowboard brands to Burton, including Forum Snowboarding which designs hardgoods and softgoods, outerwear and streetwear. Burton, a privately-owned company, also owns a surfing distributor.
Board prices range from $300 to $1,200.
In February 2008, Burton acquired DNA Distribution, which includes the skateboard manufacturer...
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