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Michael Shamberg (born 1945) is an American former Time-Life correspondent and current film...

Michael Shamberg (born 1945) is an American former Time-Life correspondent and current film producer. His credits include Erin Brockovich, A Fish Called Wanda, Garden State, Gattaca and Pulp Fiction. His production companies include Jersey Films, with Stacey Sher and Danny DeVito, and Double Feature Films, with his wife, Carla Santos Shamberg. In the 1960s and 1970s, counter-culture video collectives extended the role of the underground press to new communication technologies. In 1972, Shamberg co-founded a video collective called Raindance Corporation, which later became TVTV, or Top Value Television. The collective believed new technology could effect social change. Shamberg preferred the term Guerrilla television (the title of his 1971 book), because despite its strategies and tactics similar to warfare, Guerrilla television is non-violent. He saw Guerrilla television as a means to break through the barriers imposed by Broadcast television, which he called beast television. The group urged for the use of Sony's Portapak video camera, introduced in 1968, to be merged with the documentary film style and television, and later pioneering the use of 3/4" video in their works.