Cheeka is a famous pug who appeared in the "You & I" advertising campaign of Hutch's cellular service in India, along with the child actor Jayaram. The dog follows the boy in unlikely locations, prompting the tagline, "Wherever you go, our network follows." The duo first appeared on TV, billboards, newspapers and bus shelters in 2003 and became instant celebrities all over India. The campaign was created by Mahesh V. and Rajeev Rao, Senior Creati...
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Cheeka is a famous pug who appeared in the "You & I" advertising campaign of Hutch's cellular service in India, along with the child actor Jayaram. The dog follows the boy in unlikely locations, prompting the tagline, "Wherever you go, our network follows." The duo first appeared on TV, billboards, newspapers and bus shelters in 2003 and became instant celebrities all over India. The campaign was created by Mahesh V. and Rajeev Rao, Senior Creative Directors at Ogilvy & Mather, Mumbai. The dog hails from the United Kingdom and is owned by Vishal and Lisa Bambekar of Goa.
In the year 2003 in India, several telecommunications companies were competing for a share of the rapidly growing mobile phone market. Hutch wanted to convey the message that its service was robust enough to provide coverage in every part of its coverage areas. It hired Ogilvy & Mather, Mumbai to create an advertisement campaign focusing on this theme. Mahesh V. and Rajeev Rao, Senior Creative Directors at the agency,...
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