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Hitwise is an Internet traffic monitor which collects data directly from ISP networks. Hitwise...

Hitwise is an Internet traffic monitor which collects data directly from ISP networks. Hitwise bands the aggregate usage information into commercial verticals (travel, finance, retail, etc). The Hitwise product is a commercial platform whereby customers pay Hitwise a premium to access data reports for their vertical. A common use of Hitwise is to measure market share on the internet. In 2006 Hitwise was valued at £180m and was subsequently acquired by Experian for $240m on 19 April 2007. Competitors in the internet market research space include AdGooroo, Alexa, comScore, Netcraft, Quantcast and Spyfu.