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Travel 2.0, was used as early as December 2003 on a posting on the Planeta Web 2.0 Discussion Forum...

Travel 2.0, was used as early as December 2003 on a posting on the Planeta Web 2.0 Discussion Forum and is an offshoot of the Web 2.0 phenomenon. Like many other industries, the online travel industry is currently in transition, adapting to new technologies and trends available on the Internet. Travellers, for their part, are becoming increasingly more interested in finding the opinions and reviews of their fellow travellers in lieu of professional travel advice. . This impact is significant given the travel sector's economic influence on the Internet, indeed more money is spent on travel than anything else online. Roughly two-thirds of Americans research and plan travel online and approximately the same amount book online as well. The online travel industry breaks down into several different categories: online travel agents, online travel guides, online travel planners, and online travel communities and forums. Together, these four groups make up the bulk of what are considered Travel 2.0 companies. Travel 2.0 is a term that represents the extension and customization of the concept of Web 2.0 into a form that applies to the world’s largest industry: travel and tourism. It defines