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Summary
Disney Consumer Products (DCP) is a division of The Walt Disney Company that engages in...
Content
Disney Consumer Products (DCP) is a division of The Walt Disney Company that engages in merchandizing of the Disney brand and Disney properties, including Disney movies and The Disney Channel television shows. Its merchandise includes apparel, toys, home décor, books, magazines, interactive games, food and beverages, stationery, electronics, and animation art. The Disney Store, which debuted in 1987, also falls under DCP. Disney is the world's largest licensor with global retail sales of $23 billion for 2006.
Merchandise reaches more than 90 countries yearly and generated an estimated $26 billion at retail in 2007.
Created by:
Freebase Data Team
Jul 28, 2007
Last edited by:
Freebase Data Team
Jul 28, 2007
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