Re:think is an imprint label of under EMI. It has signed several acts, including This World Fair, The Colour, Sarah Masen and Switchfoot. Rethink is well-known for supporting the ONE Campaign as well as the lowercase people Justice Fund.
Re:Think was founded in 1996 by music industry veteran Charlie Peacock, with the intention of marketing artists outside of the usual CCM box. "I never really wanted to be associated with it as a genre," he says. ...
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