An entertainment promoter is a person or company in the business of marketing and promoting concerts, festivals, raves, nightclubs or other live events.
Promoters are typically hired on contract by entertainment venues, earning an agreed-to fee or a royalty (colloquially known as a "cut"). The royalty structure is often a simple percentage of admission fees (called "the door") and/or food and drink sales, but like other royalty arrangements many ...
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