M-Factor is helping leading consumer marketing organizations improve
their Marketing ROI with M3 -- a unique system for managing marketing
investments. M3 allows marketers to continuously plan, track, and
optimize marketing spending across a broad organization at all levels
(strategic, brand, channel, major account, etc.). It offers a unique
combination of forward looking analytics, simulation, and optimization
in a flexib...
more
M-Factor is helping leading consumer marketing organizations improve
their Marketing ROI with M3 -- a unique system for managing marketing
investments. M3 allows marketers to continuously plan, track, and
optimize marketing spending across a broad organization at all levels
(strategic, brand, channel, major account, etc.). It offers a unique
combination of forward looking analytics, simulation, and optimization
in a flexible and easy-to-use system that typically delivers
improvements equivalent to 10%-15% of marketing and trade spending.
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