ABC: Start Here is the slogan currently used for the American Broadcasting Company during the 2007–2008 television season. This is ABC's first slogan to appear along with the ABC logo itself since the "We Love T.V." campaign used from 1998 trough 2000. New programs that debuted during this season included Pushing Daisies, Samantha Who, Dirty Sexy Money, and Private Practice.
The Start Here campaign was launched in May 2007 in New York. Th...
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ABC: Start Here is the slogan currently used for the American Broadcasting Company during the 2007–2008 television season. This is ABC's first slogan to appear along with the ABC logo itself since the "We Love T.V." campaign used from 1998 trough 2000. New programs that debuted during this season included Pushing Daisies, Samantha Who, Dirty Sexy Money, and Private Practice.
The Start Here campaign was launched in May 2007 in New York. The company wanted to re-image themselves not only just to television, but also to the internet, home video, mobile phone, and the increasing advent of podcasting. According to ABC Entertainment programming chief Anne Sweeney, "This campaign reinforces the message that great TV starts with ABC, no matter how or where you watch it. We're inviting viewers to start with us and giving them an easy way to stay connected with our programming across various platforms."
For the new campaign, ABC did away with the streaks and sparkles theme that was...
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