Apostrophe vs. quote rename

Data quality may be improved by helping users to use the apostrophe where appropriate (such as in ...

Data quality may be improved by helping users to use the apostrophe where appropriate (such as in "can't") instead of whatever apostrophe-resembling character they find on their non-US keyboard. Earlier today I got no hits when searching for the movie title "Wild Hearts can't be Broken". The movie I expected did exist in Freebase, but wasn't found because the title contained a 'RIGHT SINGLE QUOTATION MARK' (U+2019) character where there should have been an 'APOSTROPHE' (U+0027) character. (I've fixed it now.) This kind of thing is common and people who aren't particularly interested the fascinating subjects of character encoding and typography can't really be expected to get this right on their own.