Lateral thinking: Creativity Step by Step
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The underlying argument of the book is that there are two kinds of thinking - vertical and lateral. Most of us are educated to think vertically, to go from onw logical step to the next, moving all the time towards the one correct solution of our problem. We are not usually educated to be creative, to generate idea after idea... (This is an excerpt from the back cover of the book)
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- 1973
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