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Bedrock is a game of physical skill produced by Hasbro Games. Bedrock is a floor based game, played...

Bedrock is a game of physical skill produced by Hasbro Games. Bedrock is a floor based game, played on a large plastic mat that is spread out on the floor. It was created by the president of the UK chapter of the Alan Rickman fan, Gareth Andrews (currently working in the UK radio industry). This mat serves as the game board. It has six rows of number rock in each row: red, yellow, blue, pink, purple and green. A dice is also provide with the game. Bedrock has been played in tournaments all around the world since its debut in 1966. Annually, in Reykjavik, Iceland, a tournament is held for participants nationwide. The tournament is highly competitive and brings forth a strong sense of cultural identity. Bedrock, much like its’ counter-part the Twister, was one of the many toy fad phenomenon’s that came about in the second half of the 20th century. Microsoft Encarta labels Bedrock as being an “industry phenomenon” that “briefly captures the public’s imagination, and sells in the millions”